Association of Virtual Worlds
Wednesday May 22nd 2013

Michael Acton Smith

Michael Acton Smith

 

 

Michael Acton Smith, CEO and founder
Moshi Monsters
Mind Candy
Michael has been fascinated by games and puzzles ever since receiving a copy of Masquerade for his seventh birthday.

More recent distractions have included Poker, Go, Set, Sensible Soccer, Burnout Paradise, and Guitar Hero. In his early twenties he co-founded the online retailer, Firebox.com. Firebox recently featured in 13th place on the Sunday Times Fast Track list of fastest growing companies in Britain.

Michael launched Mind Candy in 2003 and development on Perplex City began soon after. Michael’s interest in Monsters probably stems from reading too much Dr Seuss and Maurice Sendak as a child.

MoshiMonsters, the child-friendly social network described as Facebook for kids, has announced that it has now hit a whopping 50 million registered users worldwide.

The British-based company behind the operation was reportedly on the brink of going under back in 2008, but is now likely to generate over £60 million in total gross retail sales of all Moshi Monsters related products in 2011.

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